Salesfridges: Concept & Development
To address the common challenges of budget constraints and external competition of the marketing campaign during sales season, I settled for a simple but effective concept of the play on word "Salesfridges".
By integrating the store's name with the concept of a sale, the play on words immediately grabs attention and creates a
direct association with Selfridges.
A cost effective campaign: branding and posters
In line with the campaign objective of cost efficiency, I settled for a simple print design for the posters and packaging bags based on Selfridges brand identity which incorporates the campaign name. This allows for a high-impact campaign without the need for a large budget.
A marketing camping for Salefridges during sales season
In consideration of budget constraints and high competition in the fashion industry during sales season, I developed a marketing campaign for Selfridges. This campaign also included designing effective POS displays. My campaign titled "Salefridges" revolves around this play on word designed for London's premier luxury department store, Selfridges.
MARKETING CAMPAIGN
MARKETING - Salesfridges (2024)
