POS design and social media campaign for Sergio Tacchini X Selfridges
POS DESIGN - MARKETING
To support the launch of the Italian sportswear brand Sergio Tacchini at Selfridges as part of the 2023 Wimbledon Championships, I was involved in the POS design and marketing campaign for its first installation.
Building on the initial design concept for Sergio Tacchini’s “Causing a Racquet” installation at Selfridges, the next phase focuses on refining and expanding the visual and thematic elements. The aim was to deepen the connection between Wimbledon’s iconic tennis legacy and the sophisticated Italian style that defines the brand. This involved integrating dynamic visual elements, using story-driven content to create a cohesive and immersive experience.
Elegance Meets Sport: Refining and Expanding the "Causing a Racquet" Design Concept
MARKETING - SERGIO TACCHINI (2024)
Presenting Sergio Tacchini at Selfridges: the POS Design
The aim was to create a design experience that not only highlights the distinct elements of Sergio Tacchini during Wimbledon, but also enhances the overall retail experience at Selfridges. For this, I liaised with the Selfridges team to develop figurines, and tennis equipment inspired by roman sculpturing and craftmanship to accompany the collection. The resulting display blends modern sporty elements with historic sophistication, offering a visually engaging and memorable shopping experience for customers.
PARFUM RANGE - CAPSULE COLLECTION (2024)
SERGIO TACCHINI X SELFRIDGES
TECHNICAL SKETCHES - SERGIO TACCHINI (2024)
The in-store presentation: visuals
The final in-store presentation for the Selfridges x Sergio Tacchini collaboration at Selfridges successfully captures the essence of both brands, creating a captivating retail experience.
Designing campaign materials for Sergio Tacchini X Selfridges
For the promotional material that I designed for Sergio Tacchini’s launch “Causing a Racquet” at Selfridges I wanted to capture the essence of the brand’s Italian heritage and its link to Wimbledon. The design concept therefore built on a blend of tennis-themed visuals with elegant ancient elements of heritage and craftmanship.