SERGIO TACCHINI 60TH ANNIVERSARY
PACKAGING & GIFT DESIGN 

To celebrate Sergio Tacchini's 60th anniversary, I was tasked with designing the branding and packaging for a commemorative campaign. The concept needed to reflect the brand’s Italian heritage, its origins in Novara, Italy, and embrace the campaign slogan: "60 Anni di Sporti".

​

The project required a full suite of design elements, including:

- A packaging box

- Souvenir items

- A neck label and hang tag for a limited-edition garment

- Socks packaging

​

Concept & Execution:
I drew inspiration from the golden era of Italian culture—La Dolce Vita. The packaging evokes a sense of retro Italy, a parallel, romanticised version of the past 60 years. The design blends nostalgia with modern elegance, transporting the viewer to the vibrant spirit of post-war Italy, when sport, fashion, and leisure flourished.

​

Key elements include:

-Pizza box-inspired packaging –  playfully nodding to Italian culture, yet  refined to reflect the premium nature  of the brand.

-Vintage postcards – featuring

 imagined scenes from iconic Italian  settings, bringing a tactile, travel-  inspired charm to the experience.

-Gold sticker seal – reminiscent of      the kind you'd spot on a classic Vespa,  adding an authentic and luxurious  finishing touch.

 

Goal:
To capture the essence of Italian style and celebrate Sergio Tacchini’s legacy with a light-hearted yet sophisticated homage to its roots—creating a piece of design that feels both celebratory and collectible.