Illustration for Fila FW23
For Fila’s FW2023 collection, I was tasked with designing a unique floral pattern for a hoodie and shorts set, intended for inside and outdoor wear. The brief called for a pattern that would embody the essence of the autumn and winter seasons while maintaining a fresh, modern aesthetic that aligns with Fila’s athletic and streetwear identity.
PRINT GRAPHICS
Drawing inspiration from the rich, earthy tones of autumn, I concept-ualized a sophisticated floral print that embodies both warmth and freshness. The design balances seasonal elements with a modern athletic style, creating a dynamic and versatile look for the colder months.
Fila FW 23: Concept & Design
TECHNICAL DETAILS
FILA - FW23 (2023)
FILA - FW23 (2023)
NEXT PROJECTS
The ensemble of the hoodie and pants captures the essence of autumn in an athletic, outdoor-ready style. The floral print adds a distinctive seasonal element while staying true to Fila's signature style. Blending comfort with fashion, the outfit effortlessly shifts from activewear to streetwear.
THE FINAL OUTFIT
FILA - FW23 (2023)